Surface-enhanced Raman scattering (SERS) is an effective and widely used technique to study chemical reactions induced or catalyzed by plasmonic substrates, since the experimental setup allows us to trigger and track the reaction simultaneously and identify the products. However, on substrates with plasmonic hotspots, the total signal mainly originates from these nanoscopic volumes with high reactivity and the information about the overall consumption remains obscure in SERS measurements. This has important implications; for example, the apparent reaction order in SERS measurements does not correlate with the real reaction order, whereas the apparent reaction rates are proportional to the real reaction rates as demonstrated by finite-difference time-domain (FDTD) simulations. We determined the electric field enhancement distribution of a gold nanoparticle (AuNP) monolayer and calculated the SERS intensities in light-driven reactions in an adsorbed self-assembled molecular monolayer on the AuNP surface. Accordingly, even if a high conversion is observed in SERS due to the high reactivity in the hotspots, most of the adsorbed molecules on the AuNP surface remain unreacted. The theoretical findings are compared with the hot-electron-induced dehalogenation of 4-bromothiophenol, indicating a time dependency of the hot-carrier concentration in plasmon-mediated reactions. To fit the kinetics of plasmon-mediated reactions in plasmonic hotspots, fractal-like kinetics are well suited to account for the inhomogeneity of reactive sites on the substrates, whereas also modified standard kinetics model allows equally well fits. The outcomes of this study are on the one hand essential to derive a mechanistic understanding of reactions on plasmonic substrates by SERS measurements and on the other hand to drive plasmonic reactions with high local precision and facilitate the engineering of chemistry on a nanoscale.