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Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity | 161 |
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Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity | 4 | 9 | 6 | 1 | 4 | 6 | 3 |
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Mafael2022_Article_ManagingCustomerSatisfactionAf.pdf | 146 |