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Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity | 213 |
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Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity | 13 | 0 | 1 | 3 | 3 | 14 | 11 |
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Mafael2022_Article_ManagingCustomerSatisfactionAf.pdf | 179 |