Eff ective multilateralism has always been a goal the EU has pursued by promoting its norms and paradigms in international relations. As the world becomes more interdependent and multipolar- what is often characterized as ‘interpolar’- Asian powers are increasingly gaining signifi cance. The EU has worked with China and India, two emerging key players, with growing intensity. However, has the EU’s approach worked? Have these and other Asian countries adopted EU norms, adapted to them, or possibly even rejected them? What are the reasons behind their responses? What shapes Asian perceptions of the EU? In an attempt to explore these questions, the following NFG Working Paper outlines the research agenda of the NFG Research Group “Asian Perceptions of the EU”.