Contemporary research has shown that authoritarian regimes are not static. At the same time, gradual changes are often difficult to detect and the literature has not yet developed convincing tools to identify autocracy-to-autocracy transitions outside the visible ruptures of coups, power transfers, and opposition victories. Building on fieldwork in Tanzania, we show that patterns of rule shifted significantly under Magufuli. Once the model case of a party-based system in Africa, we argue that Tanzania should be reclassified as a party-personalist regime for the time of his presidency. The basis for his success lies in the increasing factional tensions within the CCM which gave him the power to act as the arbiter and to manipulate party institutions and nominations to his favour. Beyond providing a thick description of a single case, we address the theoretical and empirical challenges of correctly classifying authoritarian regimes.