Over the past decade, China's central and municipal governments have consistently supported the development of social credit systems (SCSs). While research has highlighted the Chinese public's high approval and backing of SCSs, their engagement with these digital projects has not been fully explored. Based on 44 semi‐structured interviews, our research examines Chinese citizens' digital participation in government‐run SCSs at the local level. Our findings suggest that, despite perceiving SCSs as accepting and positive, most interviewees do not actively engage with local government‐run SCSs. Multiple factors can explain the gap between the high acceptance and low participation rates, including a lack of awareness regarding local SCSs, a perception that registering and maintaining a decent credit score requires major effort, various concerns involving data privacy and safety, algorithm accuracy and fairness, potential risks, unappealing benefits offered by SCSs, and the voluntary aspect of participating in local SCSs. Our research adds to the existing literature on digital governance in authoritarian contexts by explaining why Chinese citizens do not necessarily engage with state‐promoted digital projects.
