Photocatalysis based on plasmonic nanoparticles has emerged as a promising approach to facilitate light-driven reactions under far milder conditions than thermal catalysis. Several effects, such as strong local electromagnetic fields, increased electron and lattice temperatures, or the transfer of non-thermal charge carriers could contribute to the reaction rate enhancement. In order to understand plasmon-enhanced catalysis and to enable plasmonic platforms, a distinction between the different underlying effects is required. We investigate the electrochemical model reactions oxidative hydroxide adsorption and glucose oxidation and deconvolve the enhancement processes via their dependence on excitation wavelength. We observe that non-thermal effects contribute significantly to the plasmonic enhancement.