A crosscultural analysis of elderly people’s morality in interactive media
Dogruel, Leyla; Joeckel, Sven; Bowman, Nicholas D.
Year of publication:
This study examines elderly people’s innate moral foundations in influencing
decisions, and their subsequent enjoyment in an interactive media environment.
The Moral Foundation Questionnaire was used to distinguish between the moral
intuitions of elderly US and German respondents, who were believed to have
divergent yet stable moral codes that would be salient in a novel virtual
world. In an experimental design, participants (N=116) were confronted with a
computer simulation in which they could decide to violate or uphold each of
five moral intuitions. Germans and Americans differed in their moral
foundations, yet for both groups higher moral salience led to a decrease in
decisions to commit moral violations in a virtual world. Results for enjoyment