dc.contributor.author
Stoltenberg, Daniela
dc.contributor.author
Pfetsch, Barbara
dc.contributor.author
Keinert, Alexa
dc.contributor.author
Waldherr, Annie
dc.date.accessioned
2023-02-24T13:42:42Z
dc.date.available
2023-02-24T13:42:42Z
dc.identifier.uri
https://refubium.fu-berlin.de/handle/fub188/38104
dc.identifier.uri
http://dx.doi.org/10.17169/refubium-37817
dc.description.abstract
Social media users hardly know who is reading their posts, but they form ideas about their readership. Researchers have coined the term imagined audience for the social groups that actors imagine seeing their public communication. However, social groups are not the only aspect that requires imagination: In the potentially borderless online environment, the geographical scope and locations of one’s audience are also unknown. Furthermore, research has demonstrated that imagined audiences vary between people and situations, but what explains these variations is unclear. In this article, we address these two gaps—the geographical scope and predictors of imagined audiences—using data from a mobile experience sampling method study of 105 active Twitter users from Berlin, Germany. Our results show that respondents mostly think of a geographically broad audience, which is spread out across the country or even globally. The imagined geographical scope and social groups depend on both the communicator and the usage situation. While the audience’s social composition especially depends on tweet content and respondents’ sociodemographic characteristics, the geographical scope is best explained by respondents’ biography and personal mobility, including their experience of living in other countries and local residential duration.
en
dc.format.extent
14 Seiten
dc.rights.uri
https://creativecommons.org/licenses/by-nc/4.0/
dc.subject
geographical scope
en
dc.subject
imagined audience
en
dc.subject
mobile experience sampling method
en
dc.subject
online social networks
en
dc.subject
social groups
en
dc.subject.ddc
000 Informatik, Informationswissenschaft, allgemeine Werke::070 Publizistische Medien, Journalismus, Verlagswesen::070 Publizistische Medien, Journalismus, Verlagswesen
dc.title
Who Are They and Where? Insights Into the Social and Spatial Dimensions of Imagined Audiences From a Mobile Diary Study of Twitter Users
dc.type
Wissenschaftlicher Artikel
dcterms.bibliographicCitation.doi
10.1177/20563051221123032
dcterms.bibliographicCitation.journaltitle
Social Media + Society
dcterms.bibliographicCitation.number
3
dcterms.bibliographicCitation.volume
8
dcterms.bibliographicCitation.url
https://doi.org/10.1177/20563051221123032
refubium.affiliation
Politik- und Sozialwissenschaften
refubium.affiliation.other
Institut für Publizistik- und Kommunikationswissenschaft / Arbeitsstelle Kommunikationstheorie/Medienwirkungsforschung
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refubium.resourceType.isindependentpub
no
dcterms.accessRights.openaire
open access
dcterms.isPartOf.eissn
2056-3051
refubium.resourceType.provider
WoS-Alert