Sharing is caring: willingness to share personal data through contact tracing apps in China, Germany, and the US

Abstract

Are citizens more willing to share private data in (health) crises? We study citizens’ willingness to share personal data through COVID-19 contact tracing apps (CTAs). Based on a cross-national online survey with 6,464 respondents from China, Germany, and the US, we find considerable variation in how and what data respondents are willing to share through CTAs. Drawing on the privacy calculus theory and the trade-off model of privacy and security, we find that during the COVID-19 pandemic, crisis perceptions seem to have only limited influence on people’s willingness to share personal data through CTAs. The findings further show that the data type to be shared determines the suitability of the privacy calculus theory to explain people’s willingness to transfer personal data: the theory can explain the willingness to share sensitive data, but cannot explain the willingness to share less sensitive data.