dc.contributor.author
Dogruel, Leyla
dc.contributor.author
Hao, Xiaoming
dc.date.accessioned
2018-06-08T11:09:07Z
dc.date.available
2017-01-12T10:58:08.077Z
dc.identifier.uri
https://refubium.fu-berlin.de/handle/fub188/21701
dc.identifier.uri
http://dx.doi.org/10.17169/refubium-24989
dc.description.abstract
This article investigates the quantity- and quality-motivated bandwagon
effects on individual movie selection from a cross-cultural perspective. Based
on theories of information processing and decision making, we examined how
people from different cultural backgrounds (e.g., collective versus individual
and vertical versus horizontal cultural orientations) differ in their
preferences of aggregate electronic word-of-mouth (e-WOM), which is related to
heuristic information processing, or more detailed individual e-WOM, which is
related to systematic information processing. Empirically, we relied on an
online study using movie selection scenarios that were distributed to
participants in Singapore, the United States, and Germany. Results indicate
significant cultural differences in the preference for e-WOM and related
information processing modes. The individual cultural orientations of the
participants offered a better explanation of the variance than a simple
country-of-origin differentiation.
en
dc.rights.uri
http://creativecommons.org/licenses/by-nc-nd/3.0/
dc.subject
individual cultural orientation
dc.subject
decision-making
dc.subject
information processing
dc.subject.ddc
300 Sozialwissenschaften
dc.title
Movie Selection and E-WOM Preference
dc.type
Wissenschaftlicher Artikel
dcterms.bibliographicCitation
Internat ional Journal of Communication. - 10 (2016), S. 2934-2954
dc.title.subtitle
A Cross-Cultural Perspective
dcterms.bibliographicCitation.url
http://ijoc.org/index.php/ijoc/article/view/5221
refubium.affiliation
Politik- und Sozialwissenschaften
de
refubium.mycore.fudocsId
FUDOCS_document_000000026127
refubium.note.author
Der Artikel wurde in einer reinen Open-Access-Zeitschrift publiziert.
refubium.resourceType.isindependentpub
no
refubium.mycore.derivateId
FUDOCS_derivate_000000007515
dcterms.accessRights.openaire
open access
dcterms.isPartOf.issn
1932-8036