Foreword - Yves Mény, President of the European University Institute 2002-2009 IX Preface: Bringing the European Parliament election results closer to the citizens - Wojciech Gagatek, Alexander H. Trechsel and Fabian Breuer XI 1 How much ‘second-order’ were the European Parliament elections 2009? - Alexander H. Trechsel 3 2 Campaigning in the European Parliament elections - Wojciech Gagatek 13 3 The biggest marketing campaign in the history of the EU - Lutz Meyer 21 4 The EU Profiler: A new way for voters to meet parties and to understand European elections - Fabian Breuer 27 5 The political composition of the new European Parliament - Wojciech Gagatek 33 6 Austria - Theresa Kuhn, Fabio Wolkenstein, Flooh Perlot and Sarah Meyer 41 7 Belgium - Kaat Smets, Kris Van Berendoncks and Steven Van Hecke 47 8 Bulgaria - Milen Lyubenov 53 9 Cyprus - Christophoros Christophorou 59 10 Czech Republic - Anna Kárníková 65 11 Denmark - Malthe Munkøe 71 12 Finland - Sari Rannanpää 77 13 France - Mathieu Petithomme 83 14 Germany - Sandra Brunsbach, Stefanie John and Annika Werner 89 15 Greece - Sofia Vasilopoulou 95 16 Hungary -Agnes Batory 101 17 Ireland -Conor Little, Maria Laura Sudulich and Matthew Wall 107 18 Italy -Edoardo Bressanelli, Andrea Calderaro, Daniela Piccio and Furio Stamati . 113 19 Lithuania - Renata Mieńkowska-Norkiene and Egle Kavoliunaite 119 20 Luxembourg - Patrick Dumont and Astrid Spreitzer 125 21 The Netherlands - Carolien van Ham and Kaat Smets 131 22 Poland - Wojciech Gagatek, Katarzyna Grzybowska-Walecka and Patrycja Rozbicka 137 23 Portugal - José Santana Pereira 143 24 Romania - Arpad Todor 149 25 Slovakia - Karen Henderson 155 26 Slovenia - Grega Gostencnik 161 27 Spain - Fernando Casal Bértoa, Mónica Ferrín and Sergi Pardos-Prado 165 28 Sweden - Jibecke Joensson 171 29 United Kingdom - Elisabeth Carter, Gemma Loomes and Thomas Carl Lundberg 177