This article examines the emotions-policy nexus within the EU’s foreign policy, specifically focusing on the EU’s human rights sanctions against China and North Korea. By embedding the discussion within an extended framework of analysis that underscores the emotional dimensions of the EU’s foreign policy, the article scrutinizes how policy decisions, unfolding through a series of actions, reactions and third-party responses, shape, and are shaped by, emotional chains via its enabling and constraining mechanisms. While the case study of China illustrates the two mechanisms via exploring the EU-China investment negotiations, human rights sanctions as well as China’s retaliatory measures and the EU’s response, the case of North Korea, using the same sanctions, shows a divergent policy response and absence of emotions albeit within a similar rhetoric. The conclusion ponders over the efficacy of sanctions policies, suggesting that the integration of emotional awareness into policy-making can foster a more holistic approach in international politics.