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Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity | 133 |
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Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity | 6 | 3 | 5 | 5 | 3 | 4 | 1 |
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Mafael2022_Article_ManagingCustomerSatisfactionAf.pdf | 137 |