Title:
German and Anglo-Saxon approaches on services and services marketing
Subtitle:
taking stock – looking ahead
Author(s):
Haase, Michaela; Chatrath, Stefan; Saab, Samy
Year of publication:
2008
Available Date:
2009-05-28
DDC-Classification:
330 Wirtschaft
URL of the Original Publication:
Department/institution:
Wirtschaftswissenschaft
Betriebswirtschaftslehre / Marketing-Department
Series/Multivolume:
Berliner Reihe zum Marketing
Series/Multivolume Number:
4
