Browse Dokumente FU by Department/institution "Betriebswirtschaftslehre / Marketing-Department"

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Browse Dokumente FU by Department/institution "Betriebswirtschaftslehre / Marketing-Department"

Item
Publishing Date
Wissenschaftlicher ArtikelA Conceptual replication of the differential price framing effect in the fieldKöcher, Sören; Husemann-Kopetzky, Markus; Schirmbeck, Marie; Hess, Melina; Gmeindl, Fabian; Hess, Samuel
2024
Wissenschaftlicher ArtikelActor Ecosystem Readiness: Understanding the Nature and Role of Human Abilities and Motivation in a Service EcosystemDanatzis, Ilias; Karpen, Ingo O.; Kleinaltenkamp, Michael
2022
Wissenschaftlicher ArtikelActor experience: Bridging individual and collective-level theorizingBecker, Larissa; Karpen, Ingo Oswald; Kleinaltenkamp, Michael; Jaakkola, Elina; Helkkula, Anu; Nuutinen, Maaria
2023
Wissenschaftlicher ArtikelCurbing customer-to-customer misbehavior contagion in the sharing economyDanatzis, Ilias; Möller-Herm, Jana; Herm, Steffen
2024
Wissenschaftlicher ArtikelDefinitions and measures of corporate reputation in accounting and management: commonalities, differences, and future researchBigus, Jochen; Hứa, Kieu Phuong Mai; Raithel, Sascha
2024
Wissenschaftlicher ArtikelManaging customer satisfaction after a product recall: the joint role of remedy, brand equity, and severityMafael, Alexander; Raithel, Sascha; Hock, Stefan J.
2022
Wissenschaftlicher ArtikelMeasuring the Role of Uniqueness and Consistency to Develop Effective AdvertisingMafael, Alexander; Raithel, Sascha; Taylor, Charles R.; Stewart, David W.
2021
Wissenschaftlicher ArtikelPerceptions of Green User Entrepreneurs’ Performance - Is Sustainability an Asset or a Liability for Innovators?Möller, Jana; Herm, Steffen
2021
Wissenschaftlicher ArtikelProduct recall effectiveness and consumers’ participation in corrective actionsRaithel, Sascha; Hock, Stefan J.; Mafael, Alexander
2024
Wissenschaftlicher ArtikelStopping the Spread: How Blame Attributions Drive Customer-to-Customer Misbehavior Contagion and What Frontline Employees Can Do to Curb ItDanatzis, Ilias; Möller-Herm, Jana
2023