This paper offers a template for understanding and analyzing racialization as a paradigm. Further, the template is applied to the North American case – an important one because it has endured and spread across the globe despite the enormous weight of scientific evidence against it. The fallacy of race (and in particular the North American origin Anglo variant) endures for two reasons. First, social agents seeking to gain or maintain power and control over paradigm-relevant resources benefit from reinvesting in pseudoscientific racial paradigms. Second, new science proving the fallacy of race is ignored because ignoring new paradigmatic science is in fact the way normal science operates. Thus, a paradigmatic analysis of race may help to explain why current social science approaches to the demise of racial thought may be ineffective.