@article{Mafael2021,
author = {Mafael, Alexander and Raithel, Sascha and Taylor, Charles R. and Stewart, David W.},
year = {2021},
language = {eng},
copyright = {https://creativecommons.org/licenses/by-nc-nd/4.0/},
title = {Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising},
volume = {50},
issn = {0091-3367},
pages = {494 - 504},
url = "http://dx.doi.org/10.17169/refubium-30025",
}